Most every market is looking for new farmers and vendors to round out their product offerings and attract more consumers to their markets. But with the rise in the number of farmers markets it is getting increasingly difficult to find new farmers, particularly if you are a new market. The first step is to understand what farmers need from market participation and then show how you plan to meet those expectations. Then, you must come up with strategies to reach these new farmers and encourage their participation in your market. This module will help you to understand farmer needs, determine your product needs, and develop recruitment strategies. 

This webinar is given by Lindsey Wilcox of CenterMost Media. Watch the second half of this webinar, beginning at the 1:19:58 time stamp, prior to completing the quiz and homework.