Introduction
Defining a Market Manager's Role
Fair & Enforceable Rules
Setting Up Operational Systems
Setting Up Organizational Systems
Farmer/Vendor Recruitment
Programs & Services
Risk Management
Branding & Marketing Materials that Speak to Your Customers
Fundraising & Stability
Crisis Management
Farm Inspections
Food Safety at Farmers Markets
Nutrition Programs to Grow Your Market
Documenting Market Success
Friends of the Market & Volunteer Management
Farmers Market Financials
Conducting & Interpreting Market Research
