Most every market is looking for new farmers and vendors to round out their product offerings and attract more consumers to their markets. But with the rise in the number of farmers markets it is getting increasingly difficult to find new farmers, particularly if you are a new market. The first step is to understand what farmers need from market participation and then show how you plan to meet those expectations. Then you must understand what is missing or insufficient in your market to know what types of farmers and vendors you need. Finally, you must come up with strategies to reach these new farmers and encourage their participation in your market. This module will help you to understand farmer needs, determine your product needs and saturation point and develop recruitment strategies. 

Watch the webinar given by Lindsey Wilcox, CenterMost Media, on best practices for farmer/vendor recruitment.