FMM Pro is an online curriculum created by the Farmers Market Federation of NY, Cornell Cooperative Extension of Broome County & SUNY Cobleskill. This 17 module curriculum guides market managers through all aspects of successful management, building community relationships and sustainability of the market to remain relevant in their community and with customers.
Completion of the curriculum requires viewing of all webinars, an 80% grade on all quizzes, and passing each homework assignment after feedback from instructors.
Continuing education is required through participation in webinars and/or attendance at the annual NY Farmers Market manager conference.
Course Curriculum
Introduction
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Defining a Market Manager's Role
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Fair & Enforceable Rules
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Setting Up Operational Systems
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Setting Up Organizational Systems
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Farmer/Vendor Recruitment
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Programs & Services
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Risk Management
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Branding & Marketing Materials that Speak to Your Customers
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Fundraising & Stability
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Crisis Management
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Farm Inspections
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Food Safety at Farmers Markets
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Nutrition Programs to Grow Your Market
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Documenting Market Success
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Friends of the Market & Volunteer Management
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Farmers Market Financials
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Conducting & Interpreting Market Research
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